Peter Kay will reprise his role on a new set of John Smith adverts, it has been confirmed.

The comedian, who appeared in the beer's highly successful advertising campaigns between 2002 and 2005, is to take part in three new commercials to air next month.

"We are living through some of the toughest times that anyone can remember and there has never been a better time to champion a return to the values of 'no nonsense' straight-talking," said Gareth Turner, the senior brand manager at John Smith's parent company Heineken.

"We know Peter Kay is the perfect man for the job."

When the original series of commercials finished in 2005, there was a public campaign calling for Kay's return.

Posted by Ian on 12th Of April 2010 at 21:34pm


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